Personal bankers

A personal banker is a bank employee, usually in retail banking, who assists clients in managing their funds and providing various solutions to their financial needs, such as taking deposits or other commercial banking products and planning for retirement or children's college expenses.

Personal bankers typically work with retail clients to help them with their banking-related questions or problems. On the other hand, a private/investment banker's main objectives are also related to sales performance and they mainly work with corporations or high net worth individuals. In addition, private and investment bankers get to know their customers very well, but personal bankers do not usually work with a specific list of customers.

Benefits of a personal banker

A personal advisor can help you with almost any question about banking services and can help you with anything that is unclear. Personal bankers can also give you tips on which services are best for you. However, when applying for a new service via your online banking, you are on your own. There are still many people who do not feel comfortable on the Internet and prefer personal communication.

Disadvantages of a personal banker

Looking at the disadvantages of personal banking, there are two main reasons why online banking is preferable to visiting a personal banker in a branch. First, like any other industry, bank employees who work in the front office and meet their existing or potential customers on a daily basis are salespeople. This means your personal manager has sales quotas and most of his salary is based on commission. Personal bankers are evaluated primarily on their sales performance, and this is an important factor when branch managers consider potential promotions or job cuts. Ultimately, all personal managers will try to sell you as many banking services as possible, and if they are good salespeople, they will succeed. If you want to avoid aggressive sales strategies, you might even be well advised to keep branches away at the end of the month and especially at the end of the quarter.

https://www.confiduss.com/en/banks/account-management/personal/

  • Diego Chanter
  • May 14 2022
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