Can Big Tech Be Disrupted?
Over the past decade leading tech companies—notably Meta (Facebook), Alphabet (Google), Amazon, Apple, and Microsoft—have come to dominate their respective segments in most parts of the world. Some stats: Meta, which also owns Instagram and WhatsApp, has 3.5 billion users across its networks. More than 50% of global online ad spending goes through Meta or Alphabet. In search, Google has more than a 60% share in the United States and more than 90% in Europe, Brazil, and India. Apple earns more in annual profit than Starbucks makes in revenue. Microsoft is a top-three vendor to 84% of businesses.
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